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Website Content Management Plan

CMS, or Content Management System — a content management system, which is also called a platform, engine or website builder. In simple words, CMS is a web application that allows you to manage the content of the site: create sites, change their interface, rearrange blocks, add features, text materials, photo and video content.

It is the constructor that forms pages according to pre-selected and composed templates and blocks with various elements, which the creator fills with content. The main positive feature of designers is the management of the site by people who do not have the technical knowledge — you can make changes without climbing into the code.

It turns out that at any time by using a CMS, you can create a blog or a business card site, fill them with information, publish or send a link to your employer, colleagues and friends. People will be able to go to the site and, depending on its functionality, leave requests, make a purchase, read articles or look at pictures.

Why do we need a CMS?

CMS is an assistant to a content manager, blogger, SEO specialist, developer and any PC user who wants to create a personal or company website.

The main functions of the content management system:

  • Allows you to create a website or blog from scratch using ready-made blocks, elements and templates, that is, you do not need to write code to make the site appear.
  • You can add content to pages and sections, update it as needed or as desired.
  • Quickly and easily make changes to the interface. When you need to move blocks to make it more convenient, drag a banner or change the color of the buttons, so that users notice them and take targeted action.
  • Quickly and cheaply create a website, if you compare it to ordering from a team of programmers. Of course, we are not talking about a couple of minutes, but you can make a page for a blog or a portfolio in a couple of hours.
  • Customize the site to the demands of search engine results to display the page in the top. That is, within the engine interface can be configured, for example, meta tags or a site map.

Website builder — a simple solution for the company, which saves time on finding a team of programmers, formulating the terms of reference and testing the development, setting security and design of the site.

WordPress

One of the most popular systems for creating websites and content management on them.

On WordPress you can easily create blogs, a site with directories, online stores, corporate sites, B2B offices, promotional sites, portfolios and various portals.

The engine has been working for users for almost 30 years. You can start working with it at any time and for free, for a fee you can connect more specific modules and elements.

The system is developed in 18 languages. 43% of websites and approximately 25% of all news portals in the world run on WordPress. The system is installed on 50,000,000 domains.

Benefits:

  • WordPress is open source. This means that you can customize absolutely every detail of the site for personal and corporate needs.
  • Accessible interface. You can intuitively and depending on your desires and design customize the look of the future site, choose templates.
  • The system is easily connected to a large number of web hosting, so the problems with the installation will not be.
  • You can install additional plugins to optimize content for search engines. This will raise the page to the top.

Disadvantages:

  • WordPress is open source, which, in addition to the advantage, makes the system easily accessible to viruses and attacks: it is WordPress that accounts for about 87% of hacks.
  • Free options and interface details may not be enough, you will have to buy and install additional modules. It depends on the needs of the company.

1C-Bitrix

Fully paid and versatile system for corporate websites, catalogs, portals, online stores, promotional sites and B2B offices.

License options range from 5,400 to 1,499,900 rubles. The functionality and future content of the site depends on the tariff you choose.

The engine will work well for both small businesses and large online stores. The system includes more than 10 interface languages.

Advantages:

  • Connects to the 1C database, without which it is difficult to imagine retail and large enterprises, which facilitates work with the catalog and its management.
  • High site loading speed.
  • A/B header testing function.
  • Availability of templates and ready interface designs for future pages of your company.
  • Additional advanced design, functionality and interface to existing templates. You can install additional templates if necessary.
  • High protection against attacks and viruses.

Disadvantages:

  • Complicated interface, it is better to enlist the help of a specialist so as not to get confused and accidentally create problems. Or you can take a training course from the developers of the system.
  • Does not work with all web hosting companies. The system requires a high power and resistance to loads from the hosting. You need to ask your hoster about the possibility of upgrading to a higher rate that meets the Bitrix requirements.

Strategic Content Management